They invested way too much with one man.
If you look at the income-generation and TV revenues of tournaments with Tiger Woods, they are up to 66% higher than tournaments without Tiger Woods.
That is an enormous gap that was not seen before the late 90′s.
Why hasn’t professional golf built up other stars and personalities who have similar popularity to Tiger Woods? Why has pro golf simply dumped all of its publicity resources onto Tiger, and let the other guys go unnoticed?
This would protect them from downturns when Tiger isn’t on the course.

Now in its fifth year, Womens Golf Month is a precedent-setting collaboration of the top country, golf organizations aimed at increasing the participation of women in golf. Scheduled to be held at golf facilities nationwide, Womens Golf Month will offer people 14 years of age and older free golf lessons and golf-related networking and social activities customized by each host facility.